OpenRoad Toyota Richmond - Our Story


About OpenRoad Toyota Richmond

OpenRoad Toyota Richmond, named Richmond Toyota at the time, became the first store of the OpenRoad Auto Group in 1978. Since then, our Toyota store has seen many changes. In 1985, Richmond Toyota relocated to the new Richmond Auto Mall, where it is still situated today. The new showroom and the centralized location within the Auto Mall saw an increasing number of visitors, further solidifying Richmond Toyota’s reputation as one of the leading Toyota stores in the region.

In 2001, Richmond Toyota again expanded into new facilities, and re-launched as OpenRoad Toyota Richmond. This expansion facilitated a better and more comfortable car buying experience for guests, and this has been reflected in our achievements over the years. OpenRoad Toyota Richmond was awarded the #1 Toyota dealer in Canada in 2006 and the #1 Toyota dealer in BC in 2007. The achievements continued with accolades such as the Toyota Pinnacle Award in 2008 for combined sales and service CSI scores and another three Pinnacle Awards in 2009 for our Product Advisors, reflecting high degree of customer satisfaction, as well as a lifetime sales milestone of 55,000 new Toyota units in 2010.

OpenRoad Toyota Richmond continues to maintain its strong reputation as one of the most visited Toyota stores within Metro Vancouver, and we invite you to visit us and begin your OpenRoad Toyota experience here in the Richmond Auto Mall.

About OpenRoad Auto Group

As part of OpenRoad Auto Group, each of our 450+ associates strives to provide you with the best shopping and service experience possible. Whether you are visiting us on-line through this web site or in person at one of our nine Greater Vancouver locations, this commitment to excellence is our prime concern.

Keeping customers satisfied is our focus in selling and servicing Toyota, Lexus, Honda, Scion, Audi, Mazda, BMW, MINI, and Hyundai automobiles. We pride ourselves in helping you select the right vehicle for your needs and in servicing your vehicle professionally, so that you remain entirely satisfied throughout your ownership experience.

I realize most businesses make similar assertions to their customers, especially in the automotive industry! You might be asking yourself why I am sounding so confident about OpenRoad's ability to keep you happy? Well, our thirty years experience as an automotive retailer have taught us that we must pay attention to the people who matter most to our business - our clients. It also helps being a locally owned and operated business. As a member of your community, we believe in the importance of maintaining good relationships with the people we live and do business with.

Since launching our identity as OpenRoad Auto Group in 2000, we have become one of the largest and fastest growing automotive retail groups in Canada. I invite you to check out our website for more information. Of course, you are also most welcome to come into our stores and see the exciting benefits OpenRoad offers customers. I hope that whichever way you choose to shop for your vehicle or to have it serviced, you will "Experience the OpenRoad Difference".

Your comments and feedback are important and I look forward to hearing from you! You may contact me through Contact Us.

Thank you for visiting our website and learning more about us.


Christian Chia
President